Jeff Hansen

(425) 686-8560

jeff@jeff-hansen.net

 

STRATEGIC MARKETING MANAGEMENT AND ACCOUNT SERVICE
Project Management • Multi-Platform Campaign Strategy • Client Service

EXECUTIVE SUMMARY

·   Marketing and account manager with Fortune 500 experience. (Intel, American Airlines, Texas Instruments)

·   Strategic marketer with ten years of interactive, print, radio, broadcast, out-of-home and trade show expertise.

·   Dynamic leader with eight years of military (United States Marine Corps) experience, a proven team leader with a track record of success.

 

EXPERIENCE
 

Intel – Randstand Technologies (Contract)7/2013-Present
Digital Project Manager / Marketing Manager / Audience SpecialistHillsboro, OR

·               Strategic planning and execution of global integrated marketing programs to support channel sales

·               Tracked and reported project budgets

·               Identified Key Performance Indicators/metrics and reported results to worldwide internal and external stakeholders

·               Translated business objectives into actionable direction for global creative and technical teams

·               Portfolio management of ongoing projects/initiatives through cross-functional teams

o Triaged to external project managers or internal teams as needed

o Documented processes and project status and communicated regularly to stakeholders

o Both short and longer term lifecycle projects.

 

Key Successes:

Successfully planned and executed communications for a globally coordinated product launch. Developed, deployed, defined and promoted Internet of Things technology segment.  Active member in team to strategically revamp and migrate website from legacy CMS to Adobe AEM/CQ.  Working closely with stakeholders developed and implemented messaging, architecture and managed technical team in development of functionality and launched microsite for newly developed channel segment using responsive web design. 

 

HMC10/2008-6/2013
Account Manager / Program ManagerCarson City, NV             

·               Strategic planning and execution of integrated and one off marketing programs or projects

·               Project estimation, negotiation and management

·               Developed new brands and style guides

·               Developed and executed traditional, social media and search engine advertising programs

o Defined KPI metrics and reported results to clients

o Optimized campaigns to ensure best client returns

·               Translated business objectives into actionable direction for creative and technical teams

 

Key Successes:

Successfully planned and executed communications for new product launch for health and beauty product launch.  Lead development for creation of on-demand video project and direct email campaign for professional services company.  Developed and deployed celebrity website with content creation, SEO/SEM optimization and awareness campaign. 

 

 

 

TM Advertising 1/2007-10/2008
Account Executive Dallas, TX

·               Strategic program manager for client marketing and advertising initiatives

·               Managed production of interactive ad units, micro-sites, e-mail and online contests

·               Reported tracking of interactive initiatives with client generated tracking links and hard coded into HTML

·               Managed multiple client relationships, spanning airline, hospitality and financial services

·               Developed and executed integrated marketing communications plans that delivered against client objectives

·               Managed project scope, schedule, budget and quality of deliverables

·               Translated business objectives into actionable director for creative and technical teams

·               Oversaw the financial management of the account and assured accurate, timely billing across all cross-functional teams and forecasting of revenue

Key Successes:

Geographically targeted, integrated interactive campaign that incorporated online creative, print, targeted e-mail and unique out-of-home advertising to drive traffic to Superpages.com, resulting in an increase of searches by 65% and traffic by 50%, demonstrating growth of loyalty in the targeted area.
 

JWT 10/2005-9/2006
Account Manager Dallas, TX

·               Strategic project manager for client marketing and advertising initiatives

·               Developed, managed and tracked process of interactive advertising campaigns in accordance with media plans

·               Trafficked tracking tags and monitored Key Performance Indicators

·               Managed and coordinated production of Web based video projects and interactive gaming tournaments

·               Managed and maintained multiple client relationships, ranging from an international multi-billion dollar technology client to a top five market US public university

·               Developed and executed cross-promotions with Microsoft, 2K Games, IGN.com

·               Conceptualized and implemented customized events and contests with AMD, XFire.com and Human Head Software

·               Developed and executed marketing communications plans which delivered against client objectives

·               Provided account service and client strategy for promotional videos, radio spots, print advertisements, interactive/online efforts and supporting media plans

·               Led the day to day activities of the account team

·               Managed project scope, schedule, budget and quality of deliverables

·               Oversaw the financial management of the account by assuring accurate, timely billing across all cross-functional teams

·               Researched potential clients and provided support for the new business arm of the agency

 

Key Successes:

Facilitated a promotional relationship between ATI Technologies and the video game Prey in order to create an advertising campaign that literally ripped through media content.  Messaging: ATI delivers the ultimate visual experience.  Acted as a subject matter expert for top management at ATI Technologies on the attitudes and purchasing profiles of gamers.  At NAB, saved Point 360 thousands of dollars while brainstorming a better way for them to give client presentations and execute trade show appearances.  Many of these practices are still used today.

 

PCI 11/2003-7/2005
Account Director Dallas, TX

·               Managed marketing projects for a mix of 15-20 Colleges, Universities and Fraternities

·               Led a project team of technicians, staff editors and other project support personnel

·               Grew and maintained client and partner relationships through application on CRM techniques

·               Secured estimates from, evaluated and recommended vendors for print and digital replication

·               Managed project scope, resources, timelines and budgets for multiple simultaneous print and direct mail projects

·               Designed product packaging and communications pieces to client specifications

 

Key Successes:

Worked closely with alumni leadership at Dartmouth to develop a direct mail balloting system to facilitate elections for their governing board.  Worked closely with executive management to reorganize my group, creating efficient cross-functional teams, reducing cost and improving client service.

MILITARY EXPERIENCE

United States Marine Corps 2/1993-2/2001

EDUCATION

University of Phoenix Graduated: 2002
Master of Business Administration Diamond Bar, CA
Focus: Technology Management

University of California –RiversideGraduated: 1997
Bachelor of Arts PsychologyRiverside, CA

 

Actively pursuing PMP certification through PMI.

 

Proficient with following business tools:

MS Project, Office (Word, Excel, Access, Power Point), Share Point, Adobe Experience Manager (formerly CQ), InDesign, PC Platform, Mac Platform, Android, iOS